El Paso kicks off the "Arrive Alive" campaign just in time for the holidays. This is in direct response to last year's number of accidents during the holiday season. This year-long campaign will focus especially on the safety of pedestrians, bicyclists and children.

The "Arrive Alive" campaign states that there are two parts to pedestrian safety. The first is that motorists must realize that pedestrians in a crosswalk have the right of way. The second one is that pedestrians need to know that they must use the crosswalk and not just outright jaywalk. The campaign focuses on informing both sides, for everybody’s safety.

Bicyclists have more or less the same steps to safety. Motorists must realize that sometimes, there will be bicyclists on roads. And for cyclists, they must realize that traffic laws apply to them too --- which means they must also follow road traffic rules, such as stop signs and traffic lights.

For children, the campaign will focus on the education for the correct use of child-restraint devices in vehicles, and for informing motorists to drive a little extra carefully in school zones and crosswalks, where children might be crossing.

This "Arrive Alive" campaign is a joint effort between the El Paso Police Department, the city of El Paso, The Texas Department of Public Safety, the El Paso County Sheriff’s Office, The University of Texas at El Paso and local school districts.

Read more Thanksgiving Traffic Safety Tips at the National Safety Commission.

Labels: bicycle safety, driver safety, pedestrian safety, traffic laws, traffic safety